Derek Moscato

Associate Professor

Current Courses

J397M: Canadian-American Media Systems

J480: Senior Media Research Seminar

H352: Hockey's Political Economy and Public Diplomacy

J407: Public Relations Cases

J397I: Environmental PR and Advocacy

J330: Public Relations Principles

H351: Arctic Media: News, Culture, and Diplomacy

S490: Salish Sea Community Seminar


Ph.D., Media Studies, University of Oregon; M.Sc., Journalism, University of Kansas; B.A., History, Western University.

Moscato is an associate professor in the department of journalism, where he teaches classes in news media, public relations, and strategic communication. Additionally, Moscato  teaches in the Honors Program as well as the Salish Sea Institute and Canadian-American (C/AM) Studies at Western. He is a Research Fellow with Western's Border Policy Research Institute (BPRI); a Faculty Advisor for the Salish Sea Institute; and a Faculty Affiliate with the C/AM Program. Moscato serves as Chair of the WWU Institutional Review Board and Chair of the Academic Technology Committee.

Moscato's teaching and research focuses on the intersection of persuasion, global media systems, and ecological communication. In addition to WWU's department of journalism, Moscato has taught media and communication courses at the University of Oregon and Douglas College. 

Previous to academia, Moscato held communication leadership roles at Simon Fraser University, the University of British Columbia, and the British Columbia Lung Association. He was also a weekly opinion-page columnist for Vancouver Metro and The Province; and a business journalist, focused on urban economics and global capital markets. A 2020-21 Page Center for Integrity in Public Communication Scholar and Border Policy Research Institute Fellow, Derek’s research is driven by the confluence of global media systems, ecological communication, persuasion, and political economy.

Selected Publications

Moscato, D. (2021). Ichiro the Public Diplomat: Professional Sport as Cultural Intermediary in Configuring US-Japan Relations. The Hague Journal of Diplomacy16(1), 82-104.

Bowe, B. J., Moscato, D., & Alkazemi, M. F. (2021). An appeal to shared values: framing and moral persuasion in the Council on American-Islamic Relations’ press releases. Journal of Public Relations Research33(1), 39-57.

Valencia, R. J., & Moscato, D. (2021). Navigating# ObamainCuba: how Twitter mediates frames and history in public diplomacy. Place Branding and Public Diplomacy17(2), 168-179.

Moscato, D. (2020). The Amplification of Polar Diplomacy: A Textual Analysis of Arctic Council Declarations. Arctic Yearbook.